On-page SEO

Basic concepts of On-Page SEO

The goal of SEO services is to improve the quality and quantity of traffic to a website. It’s a long-term project. Folks will come to us for information, not to the people with whom we share our services.

On-page SEO is the cornerstone of SEO services, and it aids in our website’s rating. We will be able to attract a large number of searchers as a result of this.

  • The search intent requires knowledge of the product or service to receive more replies.
  • The use of both free and high-quality leads will yield appropriate results.
  • The elements of the website will build the brand’s trust and authority on its own.

In reality, search engines serve users’ intent as well as business owners or content providers. Users will be the primary focus of search engines. Because they are a valuable asset for search engines. Its user is required to remain with them.

The SERP results are determined by two factors. 

  • Relevance and 
  • Popularity is two of them.

Consider the following scenario:

If we search for “Beauty parlour,” 

  • The search engines will first look for local entries that give the best service for the Beauty parlour.
  • Then sort it by how popular it was in that location.
  • So, based on that, the rate that results and present it to the searcher.

The focus of on-page SEO services will be on the inside of the website. It’s used to make material from the perspective of the user.

On-page SEO’s key goal is to please the target audience with a good website and content to achieve success in the way ranking in Google.

The content and HTML source code of a website are referred to as on-page. It’s all about the website work that we’re in charge of.


Tags are quite crucial for on-page optimization. It is described in HTML code, which is used to deliver content on a website in a structured fashion. These tags are crucial in attracting the intended audience.

Various tags can be found on every webpage, such as

  • Title
  • Headers 
  • Meta Descriptions
  • ALT text

Title Tag 

  • It is a significant tag that may appear in a SERP result.
  • We must provide an appropriate and cache title in this title tag. As a result, users will be enticed to visit your website by this appealing title. 
  • The title must include keywords, and it is beneficial to searchers in that it establishes trust that they will be able to find the information they require, as well as aiding in search engine ranking.
  • The use of a brand name in the title tag raises brand recognition and increases click-through rates.
  • The title tag is also utilised by search engines to figure out what the page is about.
  • The character limit for this title tag is 50 to 60 characters in 512 pixels. If it is longer, it will be truncated and displayed in SERP results as (…..).
  • Any device, such as a desktop, laptop, mobile phone, or tablet, can be used to access a website. If we stick to this character restriction, all devices will be able to see the entire title.
  • Don’t worry about this limit when we need a long title to interest the user or make a good impression. If we stick to the boundary, it appears too good to be true.

Metadata description

  • The webpage is described using a meta description.
  • It briefly summarizes the content.
  • It also has a character limit of 150 to 300 characters.
  • If we don’t provide meta descriptions, Google will choose the content from the website on its own.
  • Keywords were also included in this description.
  • The content on the website can readily be matched by the searchers.
  • The description must be appropriate for the website.
  • The user will click the webpage if the description is appealing. As a result, the Click Through Rate rises (CTR).

Header tag

  • H1, H2, H3, H4, H5, H6 make up the header tag.
  • H1 is a crucial tag for a website.
  • Keywords must also be included. As a result, Search Engines will have a simple understanding of the content.
  • The content is presented in an organised fashion using these header tags. It will engage users in conversation and provide them with the information they require.

ALT Text

  • An ALT tag is used to give a description of a picture and to explain what the image is trying to convey.
  • It is also advantageous if it may be mentioned using keywords.
  • The image is not readable by the search engine. As a result, the ALT text is utilised to help Search Engines comprehend what the image is trying to say.
  • It is also advantageous if it may be mentioned using keywords.
  • The HTML tag also contains a representation of it.
  • It can make the image more accessible by using the webpage to describe it.
  • To verify that there is no keyword stuffing in the alt text.
  • To read naturally and without hesitation, think like a user. Stuffing for the sake of SEO is not a good idea.

Example :



<title> On-Page SEO – Complete guide </title>

<meta name=”description” content= “The process of on-page optimization begins with the creation of a website. It is the cornerstone of SEO.”/>


<h1> On-page Optimization <./h1>

<img src=”seo.gif” alt=”on-page seo”/>


The HTML Tags have this fundamental structure.


  • Uniform Resource Locator (URL) is the abbreviation for Uniform Resource Locator.
  • It also includes important terms. However, not all ranking elements are equal.
  • It will look excellent if it is included in the URL. However, for SEO purposes, do not utilise several keywords.
  • Overuse of a keyword in a URL can make it appear spammy and manipulative.
  • People can easily read the best URLs. As a result, there should be no special characters in the URL. Instead of that, a hyphen(-) can be used to divide the words.
  • Avoid case-sensitive URLs. We can transform uppercase URLs to lowercase by utilising the.htaccess file.
  • The short URL is always preferred by the user. In the presentation, long URLs are also shortened.
  • Remove any extraneous subfolders to shorten the file. It also makes copying and pasting the URL easier, as well as increasing the number of hits.
  • The short URL is always preferred by the user. In the presentation, long URLs are also shortened.
  • Remove any extraneous subfolders to shorten the file. It also makes copying and pasting the URL easier, as well as increasing the number of hits.
  • A URL with a date implies that the content is time-sensitive. As a result, it might be suited for news-oriented websites.
  • Read the URL from the perspective of the user, and ask yourself, “Does it look natural?” “Would I click on this website?”If we are certain about this, we should proceed in the same way.”
  • ISAPI rewrite uses the same technique as Apache’s mod rewrite to convert dynamic URLs to static URLs.


http://guestblogworld.com/blog?-123    (Dynamic URL)

https://www.fourphoenix.com/facebook-marketing    (Static URL)

  • It is advised that we do not change the existing URL. There’s a potential you’ll have an impact on search engines and user behaviour.
  • The first display term in the SERP results is the URL.

The URL may be seen in the sample above.

  • Google advises that all websites use the secure protocol.
  • HTPPS- The ‘S’ stands for “Secure” in this case. We can receive an SSL (Secure Socket Layer) Certificate when we add this to our site, which can help us encrypt or keep data secret as it is sent between the Webserver and the browser of a searcher.
  • Google marked HTTP sites as “Not Secure” in July 2018. As a result, it will be untrustworthy, and users will be able to exit the site.


Links can be used to establish a connection between two websites.

There are two ways to create this link. They are.

  • Internal linking
  • External linking

Internal linking is a technique for connecting two pages on the same website. It is utilised to improve one’s rating. And encourages consumers to spend more time on the page and traverse it.

The use of external linking is utilised to promote the brand. If the links are supplied to the correct site, which has a low spam score and a high domain authority, our link gains authority and trustworthiness as well.

Anchor text in the content can be used to define these links. When a page receives traffic as a result of this link, the linked URL receives traffic as well.

Internal links open in the same window as external links, whereas external links open in a different window.

On-page SEO content creation

  • Before we can create content, we need to know who our target audience is, what they’re looking for, and why they’re looking for it.
  • The focus keyword must then be obtained, and a set of keywords with similar themes must then be created.
  • Examine the SERP results for that term. Determine the content’s structure.
  • When a page is ranked, it will be beneficial to searchers. As a result, we must produce better content. Alternatively, you may make something new out of that content.
  • In all content, provide a Call-To-Action at the end.
  • The audience’s needs are taken into account when the research is transformed into the content.
  • We must write the information from the user’s perspective. The eighth pupil comprehends the content’s intent and what we are attempting to communicate. The material must be straightforward and attractive, with useful information, according to the guidelines.
  • We need to keep users engaged with the site and encourage them to spend more time there.
  • The content should be unique and should not be plagiarised from another website. Updates are always welcomed by search engines. So keep that in mind while you write your article.


Update the content on the News webpage daily.

Some folks are simply too lazy to read the entire article. We can utilize side headings, paragraph bullets, and numbers to do this.

The following method should be used to develop good content:

  1. Find out what people are looking for.
  2. Researching Keywords
  3. Prepare a 10x plan using the SERP result page as a starting point.
  4. Better analyse and generate content than that.
  5. Include keywords in the title header, description, and ALT text.
  6. Ensure that the content is current.
  7. Add hyperlinks to the website.
  8. Within the first 100 words, keep the keywords.
  9. Instead of keyword stuffing, including the meaning of the keyword.
  10. Attach multimedia to content and arrange it in the proper architecture.
  11. Make sure your punctuation and spelling are right.
  12. Track the website’ performance by promoting the content.

Factors to Avoid When Creating Content

Some criteria used to create content are disliked by search engines. 

  • Thin Content, 
  • Duplicate Content 
  • Cloaking, 
  • Keyword Stuffing, and 
  • Auto-Generated Content is a few of them.

Thin Content 

  • The content should be substantial.
  • Create a page using keywords and their purpose is to rank on the first page of certain queries in the ancient days. It makes no distinction between thin and heavy content.
  • Panda is the moniker given to Google’s search algorithm, which was first released in 2011. It can check every part of a website to see whether the content is thin, and if it is, it will be penalised.
  • More pages with high-quality content will rank first in the SERP.
  • The link between words, meanings, and phrases is understood by search engines.
  • If we’re running the same firm in several cities, we’ll need to generate equivalent material for each place, each with its own set of unique factors. Geo pages are what they’re called.
  • When a website has a page with a different topic name than the rest of the site.

Content Duplication

  • Copy content is discouraged by search engines. It will always be eager to provide new and relevant information.
  • Duplicate material occurs when the same content is shared by many groups.
  • Scrapped content occurs when the same content is shared across numerous pages with the same domain.
  • The usage of canonical tags in search engines will make this possible. This tag is used to specify which webpage is the website’s original.
  • The rel=canonical tag must be used to define it on the webpage.
  • We can use these to determine which page of the text is unique in terms of words and values.


  • Cloaking is an SEO approach for presenting material or URLs to search engine bots or spiders, as well as users.
  • To put it another way, cloaking is used to offer a decent page to a search engine while presenting a spammy page to users. It has the potential to violate search engine criteria.
  • It has both positive and negative connotations.
  • For a better user experience, Google uses cloaking

Stuffing Keywords

  • Keyword stuffing occurs when a keyword appears on a webpage many times.
  • Many individuals believe that if a keyword is used multiple times on a page, it will be automatically ranked in the SERP. The page is penalised instead of being ranked.
  • To circumvent this, we can use a keyword’s specific meaning in content.
  • As an example, suppose we’re creating content for a silk saree. Instead of using the word silk saree several times, we might say pattu saree.
  • Avoid making the targeted keywords bold.
  • In general, we may easily rank by a search engine when information is relevant to its concepts and easy to grasp.

 Auto-generated Content 

  • It’s the simplest option, but it produces low-quality information.
  • When a material is developed automatically, the goal is to rank the content rather than to assist consumers.
  • As a result, Google developed quality requirements for content that was generated automatically. It is most commonly used to identify a product’s brand.

Monitoring of results

  • In India, Google is the most often used search engine.
  • Google provides its own set of free tools for monitoring website performance.
  • In general, the tools are used to learn about the site and which keywords are ranking, as well as to identify website problems.
  • We can assess whether or not a page is mobile-friendly.
  • Google Search Console, RankMath, Google Analytics, Yoast Plugin, etc.
  •  are the tools that can be used to track the performance of the website.

Uses of Multimedia in on-page SEO.

  • We can insert related photos and videos while creating the material.
  • We will be able to provide a better user experience for our website as a result of these.
  • We can gain a better comprehension of the content by looking at the photographs and watching the movies rather than reading them.
  • As a result, user engagement will be higher.
  • It also lowers bounce rates. Because if a user spends a long time on a website, we have a better chance of getting more clicks on the page.
  • Please pay attention to picture quality, size, and ALT text when inserting images. Because a larger image can slow down the loading of a page. As a result, compress the photographs without sacrificing quality


  • Within the website, On-Page SEO Services can be used.
  • The key goal is to provide understandable content to the intended audience.
  • As a result, it serves as a conduit between people and search engines.
  • We may share the information and collect user feedback after the website can be found in search engines.
  • This is a crucial SEO talent that can be utilised to better not only the Digital Marketing Company but also the SEO people’s marketing approach and provide the user with exactly what they require.

SEO is one of the most popular marketing platforms for any company. As a result, working with the best Digital Marketing Company is usually recommended.

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